Food and Fertilizer Technology Center - publications

Jul. 17, 2020

2020 Project 06: Harnessing the economic and socio-cultural opportunities of agri-tourism

2020 Project 06: Harnessing the economic and socio-cultural opportunities of agri-tourism

Originally scheduled on June, 2020 in the Philippines, this workshop, which aims to increase awareness and understanding on the issues and key challenges of agri-tourism, has been postponed to next year due to the COVID-19 pandemic.

This event has been postponed to 2021 due to the COVID-19 pandemic
Type of activity: Workshop 
Date & venue: TBD
Co-organizer: Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development (PCAARD)


Agri or farm tourism is the business of attracting visitors and travelers to farm areas, generally for educational and recreational purposes that encourages economic activity and can provide both farm and community income (International School of Sustainable Tourism). Some of the benefits from having a farm tourism site include boosting local economy, local employment, recreation and education benefits, health and wellness, help build character and being in a nature’s classroom. Agri-tourism banks on harnessing the economic and socio-cultural opportunities as its business model. The latest tourism statistics of the Philippines shows more than 1 billion tourist arrivals in 2016 with an estimated visitors receipts of Php164.25 billion (Department of Tourism Website). Out of this 1 billion tourist arrivals, 30% look for nature area i.e. farm tourism, ecotourism.

Farm-tourism is a growing industry in many parts of the world. Such growth requires the coordination of institutions and organizations both from the private and public sectors that can coordinate strategic planning, promotion and information management for Agri-Tourism to flourish. The Philippines, in particular, has enacted Republic act 10816 or the Farm Tourism Development Act to maximize the benefits that can be derived from agriculture and tourism combined.

It is in this light that FFTC and PCAARRD have joined forces to organize another international seminar, this time focusing on the economic and socio-cultural opportunities of Agri-Tourism. It aims to include the participation of Agri-entrepreneurs from different countries who are involved in Agri-Tourism and learn from each other’s knowledge and experiences. This exposure-workshop also aims to capacitate the participants in providing technical guidance to farm tourism practitioners to enable them to work in partnership with other institutions and agencies to foster farm tourism in their respective areas.


• Increase awareness and understanding on the issues and key challenges of agri-tourism.
• Share various farm-tourism strategies, programs, and initiatives in the Asian and Pacific Region.
• Learn from the best practices and success stories of successful agri-entrepreneurs of selected farm tourism sites in the AP region.
• Establish linkage/network among agri-entrepreneurs, academe and the government and private sector towards promoting farm tourism to increased agricultural productivity.

Expected participants

• Maximum of 50 participants—officials and staff of government agencies both from the agriculture and tourism sectors

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