Rice is one of the most important commodities in Asia, and the majority of farmers are engaged in rice cultivation in several Asian countries. However, the price of rice fluctuates especially during natural disasters. Policy interventions, on the other hand, also significantly affect the livelihood of small-scale farmers. In order to enhance rice farmers’ income and their economic stability and to minimize the effects of market responses to price volatility, rice production has to meet market demand. Information on consumers’ preferences, specifications of rice standards and quality certification such as sustainability of production and geographical indication are becoming more dynamic, and needed to be updated and disseminated. This also includes the linkages of rice farmers to various markets. The proposed seminar will include topics related to contract farming, farmers’ marketing tools such as online trade, etc.
Present and discuss the rice production and marketing situations in various Asian countries.
Bring together key researchers on value adding activities and learn from each other’s experiences.
FFTC partners, IRRI, FAO, researchers and/or key experts, representatives from farmers’ groups, agricultural cooperatives and key stakeholders in rice production.
Marketing of rice in the Asian region
Cooperatives roles in promoting value-adding activities
Changing roles of Asian consumers
Understanding of the rice marketing system in different Asian countries as well as the roles of farmers’ cooperatives in promoting value-adding activities
─ Professor Min-Hsien Yang
─ Professor Katsumi Arahata
─ Professor Muhammad Firdaus
─ Dr. Hoang Vu Quang
─ Dr. Aldas Janaiah
─ Mr. Surasak Sompadung
─ Dr. Rosa Paula Cuevas
─ Ms. Heng Sola
─ Ms. Rosnani Binti Harun
─ Mr. Tanapat Sangaroon
─ Dr. Phetmanyseng Xangsayasane
─ Ms. Reianne Quilloy
─ Dr. Theingi Myint